Key actions to do 100 days until the BC Provincial Election

Public education leaders understand the social, economic and cultural empowerment that comes with making public education our number one priority, and with the provincial election just a little over 100 days away, the urgency to ensure that our candidates understand the issues that are important to us continues to grow. BCSTA is providing trustees with materials to aid them in doing this advocacy work in the lead-up to Election Day.

‘Public Education is the Key’ campaign

Dubbed “Public Education is the Key,” BCSTA’s advocacy campaign puts public education front and centre. Public education is the key to a strong economy, a skilled work force, world class health care, environmental stewardship, restorative justice, truth and reconciliation, peace, understanding and a civil society, and voters must make it our priority issue this election.

Posters with our key message will be distributed to school districts across BC.  If you haven’t received your poster at a branch meeting yet, posters will be distributed at Provincial Council on February 18, 2017 during the Saturday learning session. Photos with your board of education, staff and sector leaders in your community can be posted on Twitter, Facebook or Instagram with the hashtag #bcedkey. This small action helps amplify our message. Accompanying messages stating why you think public education is that key are important to include.

BCSTA will take the best photos and messages and add them to our Instagram photo gallery.

You might also want to check out our article: School Trustees and Social Media: Legal and policy considerations.

Key Kit

BCSTA has made promotional materials, graphics, posters, logos and fonts available for use. Post the graphics on your Twitter feed or Facebook timeline. Use the banners on your school district and personal accounts. You may modify the materials or customise them with your school district logo, or create your own using the files included in the Key Kit.

More items, such as template letters, more posters and other materials will be added in the key kit as we get closer to Election Day. BCSTA will continue to update you when new Key Kit materials become available.



Sector leaders’ presentation

BCSTA has invited industry and sector leaders to present on the theme of “How does a strong public education system make a difference to your sector?” The presentations will take place during Provincial Council on February 17 in a PechaKucha-style format of 20×20 (20 slides, 20 seconds each). The format ensures a dynamic and lively presentation and will be recorded and made available for viewing the following week.

The speaker list:

  • Dr. Patty Daly, VP Public Health and Chief Medical Health Officer, Vancouver Coastal Health
  • James Hursthouse, Acting Director, DigiBC
  • James Rout, Associate Vice President of Education Support and Innovation, British Columbia Institute of Technology
  • Bernard Richard, Acting Representative for Children and Youth, Representative of Children and Youth
  • Isobel Mackenzie, Senior’s Advocate
  • Kishoore Ramanathan and Amy Zheng, Student Voice, Richmond School District

10 key actions to 100 days

In the 100-day lead-up to the election, BCSTA will initiate 10 key actions that you can do to help keep public education on the forefront. Everyone, not just boards of education, is urged to participate. Downloadable materials will be available on The Education Leader website, and an email update will be sent out to signal the start of each action.

Key Action 1

Tell us: Why is public education the key?

You may answer this question as a board of education, or you may cite personal examples, effects you’ve seen in your district, your workplace, your community, your family, and yourself. Post your answers on your Facebook, Twitter or Instagram with the hashtag #bcedkey, or email them to You can participate in this Key Action any time, but to maximize the impact of our message, we encourage you to post it in the next 10 days.

Don’t forget to wait for the announcement of Key Action 2.

Have any suggestions for what we can do to make public education the number one issue in the BC General Election? Email BCSTA’s Media and Communications Specialist, Glenda Ollero at

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